The entry-level cable from new company Liquid Links is great!
I did buy it as an upgrade cable for my Shuoer EJ07M HBB Kinda Lava, and it is fantastic. Looks are gorgeous and that much more nicer than the stock cable coming with it, with a great copper "sparkling" color. It is supple and very comfortable, while the connections are on the heavier / larger side so give a solid and robust impression. I also recently bought a UM MEXT for next level SQ, and I was having a bit of a hard time with their stock cable, not finding it very comfortable actually (sound is great through it though). I did test the Conti with it and I much prefer fit and comfort, SQ wise I can't say there is a significant difference, which is actually a plus because I was afraid the Conti would lead to reduced quality owing to their different price points. To resume, this was an awesome buy, and I would greatly recommend anyone looking for an affordable high-quality cable replacement to look at Liquid Link's line of products.
On another note, and as usual, Andy was awesome with customer service (see my review of the MEXT for details), his professionalism and level of support is just unmatched, so thanks again!